A series of projects associated to the logged out experience of Townsquared, all in support of increasing the top of the funnel and a robust content strategy.
Used user testing methodologies to redesign and optimize the Townsquared homepage for higher conversion rates.
Redesigned and launched a brand new blog to support an aggressive content strategy with the aim of driving SEO.
The Events Flow
As events took a larger role in Townsquared's growth strategy, we created templates to facilitate campaigns across all of Townsquared's geo's and improve sign ups post-event.
The supporting pages
Designed with the goal of empowering our team to create pages and content as needed without requiring engineering resources.